Greg Pidgeon

St. Lukes is a creative agency that has worked with big brands globally and here in the UK including Ikea, BT, Clarks shoes, UK government and Emirates Airways taking them through radical brand transformations. Their website is again, designed by Digit and it has one feature that really stands out. Not only is it an attractive and functional information source about the company but it has a real connection with the St. Lukes building. Placed somewhere in the building is an interactive unit where a question is asked to its users, this information is the uploaded directly to the site and displays in a graphical form on the homepage. As of 10.03.05 the question was ‘Have you been watching the Michael Jackson trial on Sky News?’. Check it out @ www.stlukes.co.uk.

This can be used in many ways, an example would be to have a site that is weather orientated perhaps, when its raining outside, it rains on the site and so on.