Greg Pidgeon

Another project by Digit was created for the sportswear giants Nike. This was produced for the launch of one of their trainers that used a weave of material for the main parts of the trainer. Digit created a programme that allowed users to text in with their messages displayed on screen following a weaving line emphasising the new products selling point. This was affective and helped users to tie the installation to the product anchoring the product in their minds.