Greg Pidgeon

When MTV2 was created it had no real branding at all, Digit was commissioned through an agency to create branding on the web. This extended into graphics and content on the channel too. The site has since changed but the examples we ere shown took inspiration from the instructions of flat pack furniture instructions. Animated blocks of colour were used to construct a navigation menu and various aspects of the site which worked very well.

Check out the new site @ www.MTV2.com