Greg Pidgeon

Thursday, March 10, 2005

Motorola

My favourite of the installations we were shown was a promotion done for Motorola by Digit, promoting Motorola’s ties with music. It was set up in Miami at a launch for Motorola’s new 3G technology. It used 3 large panes of clear glass stood upright as the canvas and users would be given a digital spay can to use. The colour and size of the spray could be changed and when spayed would use Bluetooth technology to create a digitally projected image onto the glass. Along side this whenever someone sprayed on the glass a loop or beat of music was played, users could then get an mp3 of the music they created and a jpg of the artwork. Some users chose to just create something that looked good and some created music without consideration of the image. They got some big names to come and have a go, the only one I remember is Dizzy Rascal but there were others.
:: posted by Greg Pidgeon, 5:17 pm

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